Today’s consumer wants to connect with brands who have the same values. Authenticity, a personal touch and sustainability are on the minds of all of our audiences. How did H&M take this information and integrate it into their value proposition.
Have you heard of X – the moonshot factory? X is a diverse group of inventors and entrepreneurs who build and launch technologies that aim to improve the lives of people around the globe. A division of Google LLC, founded in 2010, they take a creative and people-centred approach to the objectives and processes of a traditional corporate research lab.
In order for a marketing strategy to be effective, it is imperative that a competitor analysis is conducted in order to gain valuable insights into the competitive landscape. This allows businesses to understand their position relative to their competitors and create marketing strategies that are more effective.
A keyword in the marketing industry is authenticity. More and more we embracing the idea that not everything has to be perfect and polished. KFC embodied this realisation with the help of PS21, an independent creative company based in Spain. PS21 believes that, to make ideas that change everything, putting creativity at the center of all you do is key. That’s why, according to them, they don’t do advertising, they use the transformative power of creativity to evolve society.
