Say Goodbye To Camera Shy With AI Created Digital Presenters
As a marketer, brand manager or SME owner you know that video content where experts speak about advancements in their field, industry news, or simply what excites them about their job, are among the top performing engagement content. We all work with those experts and some of us ARE those experts. However, when the camera gets turned on, the charm, charisma, and infectious real-life excitement seems to drain away.
Audience Profiler: How To Define Your Target Market
You have an amazing product or service and there are people out there who need it and are waiting to buy it from you. But they’re not going to find you. You have to find them. That’s why you have to know WHO your audience is, in order for you to find them.
Subject Lines In Email Marketing – How To Get It Right
Email marketing is one of the most important yet misunderstood tools for marketers today. It’s a fast-paced world and many people struggle to keep a schedule, stay in the know and achieve all they need to get done in a single day.
Marketers and the Multi-Generational Workforce
Last month we touched on the impact of 4IR in the workplace, specifically the Lump of Labour Fallacy, and how marketers can use the upskilling of their workforce (which is a necessary step to take in the wake of 4IR and automation) and turn it into content that will draw audiences closer to the brand.
