Apps are the language of our consumers. A key rule in marketing is to be where your customers are and if your customers are always on their mobile phones, then that’s where you should be.
And although the value of encouraging the youth to learn to code can never be understated – the world moving in a more digital direction after all – those of us who are already entrenched in an industry that started off analogue have to keep up by using tools that make navigating the digital world more efficient for our objectives and success.
Low-code is not the elimination of writing code. Using low-code platforms to build your apps means your apps are still written with code, just that you’re not writing that code. Think of these platforms like email automation platforms (MailChimp) or consumer design platforms (Canva), all the elements are available to you, you simply have to choose what you need, assemble it in a way that is relevant to your brand messaging and then deliver it to your audience in a way that they can relate to.
Low-code platforms have tools that can help any sized organisation develop internal or external solutions quickly and efficiently. If there are company processes that need to be automated, data that needs to be analysed or even a consumer need that needs to be filled, then a program can be developed to meet those needs within weeks, instead of potential months.
Here are some Low-Code platforms for you to try out:
- Appian: designed for businesses of all sizes, allows users to build business process management (BPM) applications that help businesses organise and optimise business processes.
- OutSystems: an omnichannel low-code platform, meaning enterprises can build applications across a variety of mediums, real-time performance dashboards, strong security and capacity for rapid development are some key features.
- Quickbase: is well-suited for helping teams find solutions, reform operations and create workflows, it also has a prebuilt marketplace and useful third-party integrations.
- Kissflow: a unified digital workspace for workflow and process management, it removes the need for custom coding, letting you add conditions to customise your workflow.
- Microsoft Power Apps: builds custom business apps, fast and without complexity, it includes pre-built artificial intelligence components as well as over 200 connectors to integrate disparate data and systems.
Of course currently we have to rely on what is on offer from the Low-Code platforms, which is quite extensive and can result in functional, fully featured apps. However, as more and more companies and industries begin to utilise this effective tool, the platforms that provide them will evolve with us, adapt to our needs and become more compatible with all the other tech tools and platforms we already use. It is already possible to integrate some apps developed on Low-Code platforms with tech and software we are already familiar with, again an efficient way of personal upskilling and improving brand goals as a whole.