Case Study: The ALS Ice Bucket Challenge
The ALS Ice Bucket Challenge took the world by storm in the summer of 2014, becoming a viral sensation that not only raised awareness for amyotrophic lateral sclerosis (ALS) but also inspired millions of people to donate to ALS research.
Marketing Nostalgia Face-Off: Digital Or Analogue Methods?
Are you a reminisce about the old days kind of marketer, or a fully embracing the digital revolution kind of marketer? If we take a step back and look at how far we’ve come it’s almost hard to believe. But if you look around there seems to be a resurgence of nostalgia in media and culture.
Case Study: Hot Fudge Sundae Sparkling Water by Liquid Death x Van Leeuwen
Liquid Death and Van Leeuwen Ice Cream, two innovative brands known for their unique approach to consumer goods, joined forces to create a bold and unconventional product collaboration.
A New 3D Experience That Marketers Can Get Excited About
Asus, a brand synonymous with innovation in computing technology, has always been at the forefront of pushing boundaries. They began experimenting with 3D technologies as early as the late 2000s, responding to the growing demand for immersive visuals in gaming, entertainment, and professional applications.
