The Next Step in Marketing Evolution: Harmonising Physical and Digital Touchpoints
The modern consumer buying pool is wider than ever, spanning multiple generations, from Gen Z to Boomers, each generation has distinct preferences, making it increasingly difficult for marketers to create personalised campaigns that resonate with everyone.
Case Study: The ALS Ice Bucket Challenge
The ALS Ice Bucket Challenge took the world by storm in the summer of 2014, becoming a viral sensation that not only raised awareness for amyotrophic lateral sclerosis (ALS) but also inspired millions of people to donate to ALS research.
Marketing Nostalgia Face-Off: Digital Or Analogue Methods?
Are you a reminisce about the old days kind of marketer, or a fully embracing the digital revolution kind of marketer? If we take a step back and look at how far we’ve come it’s almost hard to believe. But if you look around there seems to be a resurgence of nostalgia in media and culture.
Science-Fiction Becomes Reality: Textile Technology And What It Means For Marketers
The origins of smart textiles can be traced back to early experiments with conductive threads in the 1980s. However, the technology truly began to gain traction in the early 2000s, when researchers started embedding sensors and actuators directly into fabric.
