Designed for digital selling success, Smarketing (sales + marketing) brings together sales and marketing. The collaboration between sales and marketing is crucial to the development of digital assets (videos, articles, whitepapers, case studies, research, messaging templates, etc.) for social selling. Marketing and sales need to measure target customer engagement from the digital assets so they can reassess how to best engage them.
So many marketers focus on execution of the strategy without realising that the strategy itself and the driver behind that strategy is what your customer will ultimately relate to. Like it or not – you don’t control what your customers think of your brand, but you can influence that feeling with your branding and marketing actions. But where to begin? That’s easy – DEFINE YOUR BRAND’S PURPOSE STATEMENT. Check out our blog for how!
As a marketer, you need to know how to reach your audience. What makes them tick is an important insight to you so that you can connect with them and build that brand loyalty. Being aware of digital psychology and how certain choices you make as a brand can influence your customers’ choices, is an important tool in your brand development kit. Learn about the social proof, reciprocity, scarcity and more in today’s article!
A common and effective method of doing business today is Bank-to-Bank. We are all familiar with this method as we use these transfers in business and every day. Nucleus have enabled payments in four major currencies: USD, GBP, EUR and ZAR. This enables both our local and global clients to simply and easily transact with us. Should any of our clients require specific currencies, we accept these requests and will work to accommodate them.