Your Customer Is Your Main Character – Listen To Their Story With Net Promoter Score
As marketers, brand managers and SME owners, we’ve all seen trends come and go, but one thing remains constant: customers drive business success. Net Promoter Score is a metric that measures customer loyalty and satisfaction by asking one simple question.
A Paradigm Shift For Digital Marketing – The Zero Clicks Concept
Clicks have been the currency of digital marketing since the early days of the internet. In the late 1990s and early 2000s, the rise of search engines like Google introduced Click-Through Rate (CTR) as a critical measure of success. CTR refers to the percentage of people who see an ad or search result and click on it, driving traffic to a specific webpage.
A Catalyst for Change
Much like a single match igniting a roaring fire, profound change can come from humble actions. By examining the principles of scalability, resourcefulness, and human-centred design, you can highlight the potential of seemingly minor interventions to solve complex challenges, inspire communities, and drive systemic change. Explore the idea that impactful change often starts small – with a single step, a spark of creativity, or an unconventional perspective – and can catalyse extraordinary results.
Case Study: The Corona Beer Badge
The Beer Badge campaign by Corona, created in collaboration with the VML agency, is an innovative example of how brands use gamification and experiential marketing to engage their audience. In the competitive beer market, brands like Corona are blending creativity, cultural relevance, and interactive technology to connect with their consumers on a deeper level.
