Global Marketing Basics: The Importance Of An International Perspective On Marketing
Just a handful of decades ago international travel was new and wonderous, bringing with it obstacles and inconveniences that required intensive planning – remember traveller’s cheques and international calling cards for pay phones? Today, thanks to the advancements in the travel and almost all other industries, (thank you banks and cell phones) international travel is now much simpler.
Case Study: Colgate And Massive Music Create A Sonic Brand Identity
The Colgate Sonic Identity Campaign is poised to have a lasting impact on the marketing industry. Sonic branding is gaining traction as an essential element of brand identity, especially in a digital world where audio content consumption is on the rise. This campaign demonstrates the potential of sonic elements to reinforce brand recognition, evoke emotions, and enhance the overall brand experience.
Understanding Remarketing – An Essential Element Of Your Strategy
In the dynamic landscape of digital marketing, staying connected with potential customers is paramount. This is where remarketing steps in, a strategic approach that has evolved over time to reconnect brands with their audience, and enhance brand visibility.
Calculating And Increasing Customer Value
In many cases what we do to market our brand will be received differently in the mind of different customers. Even if our audience is segmented, within that segment individuals will have their own perspectives and each customer will have their own idea of value associated with our brand.
