Wherever it is that your brand lives, digitally, you have a few goals you want to achieve. Most of them being related to the experience of people engaging. From the multiple social profiles available to your very own website, each of the digital spaces you inhabit needs to work to connect your already loyal fans and your potential future customers to who you are as a brand.
We previously spoke about defining your purpose statement, email marketing strategies, and audience profiling. All of these are important foundational elements for your brand before you start any type of content marketing strategy.
It’s not a buzzword, it’s an essential element of our marketing strategy – personalization. We have to talk to customers on their level. We have to engage with them in a way that is meaningful to them. We use our brand language, but we communicate in ways that relate to our audience. That’s why we segment. We tailor our message according to the types of customers.
Quite simply – because it will impact what we do, how we do it and who we do it for. Previous articles have touched on a few remarkable advances in AI, before we check out a few more let’s recap.
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