The first person to live up to age 1000 is likely to be alive today. As a human being living in this wonderful world full of progress and opportunity that is an amazing sentence to read. But as a marketer trying to do the best for your brand and your audience what does that sentence have to do with you?
Designed for digital selling success, Smarketing (sales + marketing) brings together sales and marketing. The collaboration between sales and marketing is crucial to the development of digital assets (videos, articles, whitepapers, case studies, research, messaging templates, etc.) for social selling. Marketing and sales need to measure target customer engagement from the digital assets so they can reassess how to best engage them.
As a marketer, you need to know how to reach your audience. What makes them tick is an important insight to you so that you can connect with them and build that brand loyalty. Being aware of digital psychology and how certain choices you make as a brand can influence your customers’ choices, is an important tool in your brand development kit. Learn about the social proof, reciprocity, scarcity and more in today’s article!
Art is such a huge part of our culture. Most of us have a favourite art form and we all know that, be it music, literature or imagery, art has value far beyond just what we pay for it. That’s why having proof that you have ownership of an important piece of art, matters. NFTs do just that – they secure an art owner’s place in history with an incorruptible digital contract.
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