Marketing strategies

It’s not a buzzword, it’s an essential element of our marketing strategy – personalization. We have to talk to customers on their level. We have to engage with them in a way that is meaningful to them. We use our brand language, but we communicate in ways that relate to our audience. That’s why we segment. We tailor our message according to the types of customers.

Quite simply – because it will impact what we do, how we do it and who we do it for. Previous articles have touched on a few remarkable advances in AI, before we check out a few more let’s recap.

Last month we touched on the impact of 4IR in the workplace, specifically the Lump of Labour Fallacy, and how marketers can use the upskilling of their workforce (which is a necessary step to take in the wake of 4IR and automation) and turn it into content that will draw audiences closer to the brand.

In every industry we will use words terms and phrases in a particular way that others might not understand. In marketing when we say “account” we mean our client. The term “account manager” refers to the person (the manager) who maintains a relationship with the client (the account).