Marketing strategies

The Evolution of Marketing: Navigating Trends in 2024 and Beyond

How many of us still remember the days when marketing was a one-way communication model? Due largely to technological advancements, societal shifts, and the evolving nature of consumer behaviour marketing has evolved into a more dynamic, interactive, and data-driven discipline.

Retention Marketing: What Is It And How To Get It Right

As professionals committed to drawing our audience closer to our brand our efforts are often focused on reaching the most amount of people and showing them what type of value our brand adds to their lives, turning browsers into new customers.

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