Future is here

The marketing campaign for Barbie (2023) was one of the most comprehensive and culturally dominant promotional efforts in recent film history. Warner Bros. Studios, in collaboration with Mattel and director Greta Gerwig, executed a campaign that turned the film into a full-scale cultural event, transcending traditional movie marketing.

Ignoring the impact of 5G on marketing strategies can lead to missed opportunities, inefficient campaigns, and an inability to meet rising consumer expectations. Faster mobile connectivity is reshaping how users interact with content, making high-speed video streaming, AR/VR experiences, and real-time personalisation more accessible. Marketers who fail to optimize for these advancements risk lagging behind competitors who embrace immersive, data-driven customer experiences.

To avoid inefficiencies, missed opportunities, and an inability to keep pace with competitors who leverage data-driven insights for better decision-making there are many tools that the modern marketer can implement. A fascinating tool, and the topic of much discussion across industries is the implementation of machine learning models, referred to by the shorthand Artificial Intelligence, or AI.

Voice-activated technology has the potential to be seamlessly integrated into our daily lives, enhancing convenience and efficiency in various domains. Household appliances, such as smart speakers and thermostats, now respond to voice commands, allowing users to control their environment hands-free.