As a brand that has been cherished by a certain type of audience, and coveted by all the rest, how do make an impact after 60 years of what most will call “perfection”? If you’re a luxury watch brand famous for elegance and class, you hire the storytellers behind John Wick, of course!
If you’re struggling to see results from your marketing strategies, consider this: are you optimising for immediate sales? Are you prioritising linear methods? Do you have a direct-response mentality?
We’ve spoken about Content Marketing fundamentals before. But when this strategy is implemented properly it will probably take a handful of years to see the results you’re planning. Content marketing is supposed to grow your reputation over a long period of time, and this will result in attracting the right types of clients to you.
Marketing is a fascinating and fast paced industry. As marketers, brand managers and SME owners we are always consuming content that will help us sharpen our tools, hone our skills and reach our goals.
