Understanding how friends, colleagues, and people in general interact with each other socially and applying that to a marketing strategy is an excellent way to train yourself on the importance of recognising how trends, opinions, and behaviours spread.
Human decision-making is influenced by a myriad of factors ranging from personal preferences, and social influences, to situational dynamics and often made in comparison to available alternatives.
The struggle between choosing comfort and pursuing growth is deeply ingrained in human psychology and reflects the tension between security and the inherent human drive for progress. This conflict can be attributed to several factors.
The Nike “Dream Crazy” campaign is expected to have a lasting impact on the marketing industry by showing that brands can be agents of change. It highlights the potential for companies to tackle complex issues, authentically engage with their audience, and contribute to important social causes.
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