Augmented Reality (AR) has emerged as a groundbreaking innovation, promising to revolutionise the way brands connect with their audiences.
As professionals committed to drawing our audience closer to our brand our efforts are often focused on reaching the most amount of people and showing them what type of value our brand adds to their lives, turning browsers into new customers.
The arsenal of tools at a marketer’s disposal plays a pivotal role in shaping success and crafting a compelling narrative and delivering it effectively to your audience requires not just creativity but also the right set of instruments.
The reciprocity principle, a fundamental aspect of human interaction, illuminates the dynamics of give and take in various contexts, shaping relationships and influencing behaviours.
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