It’s extremely helpful to have a visual representation of the journey your customers take when engaging with your brand. This journey must include obstacles and motivators that the client might encounter on the journey, pain points that will encourage the client to seek out solutions from your brand, and of course, a destination – the endpoint that you want your customer to reach.
Wherever it is that your brand lives, digitally, you have a few goals you want to achieve. Most of them being related to the experience of people engaging. From the multiple social profiles available to your very own website, each of the digital spaces you inhabit needs to work to connect your already loyal fans and your potential future customers to who you are as a brand.
Humans worldwide have learned a lot from the global pandemic. The time where we all had to keep our distance and self-isolate for the safety of everyone won’t soon be forgotten and neither will the the lessons we learned about health and safety. Successful marketing campaigns during this time are a little more special as they showcase the ability of marketers to adapt to their environment by picking up on what exactly the public needs and delivering. Let’s see how Budweiser did just that.
Which tech tools can marketers absolutely not live without? There are so many platforms and a variety of different types of software and apps available to help marketers do their best to connect with our audience and get our brand name out there. Many times, a single company will make a suite of products that all complement each other and are easily available and even easier to use.
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