In little more than a decade, non-fungible tokens (NFTs) have evolved from a niche experiment into a symbol of how digital value can be created, owned, and exchanged. They emerged in response to a digital ecosystem once defined by fragile ownership, limited authenticity, and scarce opportunities for creators to monetise their work.
For brand managers and marketers, adopting elements of Account Based Marketing (ABM) is an invitation to craft strategies that are both bold and purposeful. The future of marketing lies in relevance and authenticity, not in volume alone.
Graphic Design is a key tool for Marketers and Brand Managers. Use this skill to infuse your brand into everything you do including your email signature design.
To marketers, brand design refers to the deliberate creation and consistent presentation of a brand’s visual identity, tone of voice, and overarching narrative. It is the way a brand communicates who it is, what it stands for, and how it wishes to be perceived, both internally and externally. This involves not only the aesthetic elements such as logos, typography, and colour palettes, but also the intangible aspects such as values, personality, and emotional resonance. For marketers, brand design is the foundation of all campaigns and strategies, ensuring that every touchpoint reinforces a coherent and compelling brand identity that attracts audiences and builds long-term loyalty.
