Marketing in the Metaverse
The Metaverse may not be just one of many digital content trends, but technology that presents opportunities for marketers to build authentic brand stories.
Deepfakes in Marketing
As AI innovation progresses conversations around deepfakes present an opportunity for marketers to rewire perceptions as they strive for authenticity.
Bold and Fearless
Leadership and innovation require more than just vision—they demand courage. Embracing the essential qualities of bold leadership and the willingness to take risks is an important step on the path to drive meaningful change. We are all too familiar with how fear can stifle progress and how resilience, creativity, and a fearless mindset can overcome it. We must all strive to gain actionable strategies that empower us to lead with confidence, embrace uncertainty, and inspire others to think beyond limits.
Case Study: Share A Coke
Coca-Cola has continuously evolved to stay relevant across generations. One of its most enduring and human-centric campaigns, “Share A Coke,” captured hearts around the world by transforming a universal product into a personal experience.
