
7 Essential Steps To Help You Master Mid-Roll Ads
Mid-roll ads were developed as a response to the changing viewing habits of consumers, who increasingly turned to digital platforms for entertainment, information, and social engagement.

Case Study: WhatsApp New Year’s Campaign Short Film
We can all feel the shift toward more emotionally charged narratives, even in digital and tech-centric spaces. Brands may increasingly recognize the value of weaving emotional connections into their stories to foster a sense of community and loyalty among users.

The 15 Global Challenges And How The Technology That Is Solving Them Can Help You
Times are changing. Marketing is about much more than simply telling people about your product and inspiring them to purchase. Marketers, brand managers, and SME owners have a unique opportunity to shape narratives that resonate with a socially conscious audience.

Quick Fire: An Overview Of 5 Digital Advertising Tools That You Need To Be Using
Digital advertising is a dynamic arena where marketers harness a variety of tools to reach and engage their target audience. There are various tools that marketers, brand managers and SME owners that can be the linchpin of successful online campaigns.