Tools & Software

The modern marketer knows that they have to make use of multiple methods and strategies to successfully market their brand. We use data and analytics to make smart choices and gain insights into what our customers are doing and how and why they are doing it. We optimise our website experience, making sure those who need us find us, and we convert those with a strong interest in our brand and products into loyal customers who keep coming back. We personalise our content so that our customers truly find value. And we run digital campaigns to get the word out on what we are doing for our customers so they can experience all we have to offer.

You have an amazing product or service and there are people out there who need it and are waiting to buy it from you. But they’re not going to find you. You have to find them. That’s why you have to know WHO your audience is, in order for you to find them.

To let employees know they’re appreciated, CEOs should write a note to them. Once in a while, surprise your readers with a note from the big boss. It doesn’t have to be a weekly or even monthly feature.

There’s a good chance you’ve got some incredible teams at your company. By including a newsletter feature, you can recognize their hard work. Do a team spotlight piece in your newsletter to highlight exciting projects, wrap-ups, awards, and more.