Tools & Software

It’s 2023 and the marketing landscape is changing. Thanks to social media and accessible tools like Google Analytics, Wix, and Meta’s suite of platforms and software there are so many opportunities to thrive.

Just a handful of decades ago international travel was new and wonderous, bringing with it obstacles and inconveniences that required intensive planning – remember traveller’s cheques and international calling cards for pay phones? Today, thanks to the advancements in the travel and almost all other industries, (thank you banks and cell phones) international travel is now much simpler.

The Colgate Sonic Identity Campaign is poised to have a lasting impact on the marketing industry. Sonic branding is gaining traction as an essential element of brand identity, especially in a digital world where audio content consumption is on the rise. This campaign demonstrates the potential of sonic elements to reinforce brand recognition, evoke emotions, and enhance the overall brand experience.

In many cases what we do to market our brand will be received differently in the mind of different customers. Even if our audience is segmented, within that segment individuals will have their own perspectives and each customer will have their own idea of value associated with our brand.