Implementing ineffective SEO strategies can have serious consequences for a brand, limiting its online visibility, reducing organic traffic, and ultimately affecting revenue. Without a strong SEO foundation, businesses risk being buried beneath competitors in search engine results, making it difficult for potential customers to find them.
Engagement, effective communication, and ultimately, an elevated brand reputation can be achieved through automation, personalisation, and data-driven insights, driving the sending of relevant or well-timed emails. However, inadequate tracking tools prevent marketers from analysing campaign performance, making it difficult to refine strategies for better results.
To achieve our goal of pushing boundaries and fearlessly taking our industry and our audience into the future we must grapple with real world obstacles like missed deadlines, budget overruns, and decreased team productivity.
As marketers, brand managers and SME owners, we’ve all seen trends come and go, but one thing remains constant: customers drive business success. Net Promoter Score is a metric that measures customer loyalty and satisfaction by asking one simple question.
