Marketing strategies

Is Account Based Marketing (ABM) Right For Your Marketing Strategy?

In every industry we will use words terms and phrases in a particular way that others might not understand. In marketing when we say “account” we mean our client. The term “account manager” refers to the person (the manager) who maintains a relationship with the client (the account).

What Does The Impact Of 4IR On The Workplace Mean For Marketing?

The first person to live up to age 1000 is likely to be alive today. As a human being living in this wonderful world full of progress and opportunity that is an amazing sentence to read. But as a marketer trying to do the best for your brand and your audience what does that sentence have to do with you?

Marketers Guide To NFTs – Learn How They Can Work For You

Art is such a huge part of our culture. Most of us have a favourite art form and we all know that, be it music, literature or imagery, art has value far beyond just what we pay for it. That’s why having proof that you have ownership of an important piece of art, matters. NFTs do just that – they secure an art owner’s place in history with an incorruptible digital contract.

whatsapp-icon