As professionals committed to drawing our audience closer to our brand our efforts are often focused on reaching the most amount of people and showing them what type of value our brand adds to their lives, turning browsers into new customers.
Maya Angelou’s insight serves as a potent reminder that in the grand tapestry of human interactions, emotions reign supreme. It is not rationality, but emotions, that colour our memories and shape our perceptions.
The struggle between choosing comfort and pursuing growth is deeply ingrained in human psychology and reflects the tension between security and the inherent human drive for progress. This conflict can be attributed to several factors.
By now we should all have a content strategy. Everywhere that your brand lives online, be it your website, social platforms, or in the conversation between your consumers themselves, needs to have content that is curated by you.
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