Marketing Psychology

A fundamental principle in behavioural economics emphasises the significance of reducing friction in the decision-making process.

By acknowledging the dynamic nature of reality as a spectrum rather than a fixed point, as described in the Amos Tversky quote, we are compelled to reevaluate traditional paradigms and embrace a more fluid understanding of human experiences.

The most potent promotional force is not found in flashy campaigns or catchy slogans but in the resounding voices of satisfied customers.

Understanding how friends, colleagues, and people in general interact with each other socially and applying that to a marketing strategy is an excellent way to train yourself on the importance of recognising how trends, opinions, and behaviours spread.