Marketing Psychology

Carl Jung’s insight into the human psyche emphasizes the importance of the ‘play instinct’ in creative endeavours, moving beyond the confines of mere intellect. In the realm of marketing, this philosophy is a game-changer.

The mind’s complexity has always fascinated thinkers and practitioners alike, and none more so than Sigmund Freud. His comparison of the mind to an iceberg, with its most substantial part hidden beneath the surface, offers invaluable insights for marketers.