Marketing Psychology

The most potent promotional force is not found in flashy campaigns or catchy slogans but in the resounding voices of satisfied customers.

Understanding how friends, colleagues, and people in general interact with each other socially and applying that to a marketing strategy is an excellent way to train yourself on the importance of recognising how trends, opinions, and behaviours spread.

Human decision-making is influenced by a myriad of factors ranging from personal preferences, and social influences, to situational dynamics and often made in comparison to available alternatives.

Erik Erikson, a giant in developmental psychology, shed light on the intricate process of forming identity. In the context of marketing, his thoughts on self-knowledge and patience resonate deeply. Marketers must embark on a journey of understanding their brand’s core identity to effectively relate to and be patient with their customers’ evolving needs.