Future is here

Why Marketers Need To Embrace Digital Community Building

Everyday people around the world have been empowered to create and distribute their own content, bypassing traditional gatekeepers such as media organisations or publishing companies. This shift has been facilitated by the rise of social media platforms and digital technologies, which give everyone the tools do what they love and share it with the world.

Are Machines Making Us More Human?

Last year the Nucleus team shared some insights on the Metaverse, Deepfakes, 3D printing, Image Generation Software, and Digital Presenters. All fascinating tools with so much potential that really signify a leap into the future and our understanding of technology. But only since ChatGPT burst onto the scene have our conversations begun to centre around AI – why is that?

The Tough Side Of Tech – Knowing When To Call It

Have you heard of X – the moonshot factory? X is a diverse group of inventors and entrepreneurs who build and launch technologies that aim to improve the lives of people around the globe. A division of Google LLC, founded in 2010, they take a creative and people-centred approach to the objectives and processes of a traditional corporate research lab.

Un-Tech Trends – How Progress Has Come Full Circle

Certain technology and devices are so much a part of our daily lives that we almost forget that we survived without it. As we discussed in our article about the multi-generational workforce almost everyone in any industry has lived through big changes in how we do things. We all fondly tell the younger generation “back in my day”, but an emerging trend in tech means that they’ll most likely get to experience that for themselves.

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