![](https://nucleusvision.digital/wp-content/uploads/2023/08/ARTICLE-2-Living-Concrete.jpg)
How Can “Living Concrete” (And Other Future Tech) Benefit Marketers?
As marketers, brand managers and SME owners we must always act with our audience in mind. Yes, we have unique customer profiles detailing the specific pain points and motivations of all different types of customers that can come into contact with our brand, but as Gen Z enter the workforce and their buying power increases we need to pay special attention to what they are passionate about as a whole.