Augmented Reality (AR) has emerged as a groundbreaking innovation, promising to revolutionise the way brands connect with their audiences.
In an era where marketing thrives on innovation and creativity, Zytronic, a pioneering technology company, is offering a playground of possibilities. Zytronic has developed cutting-edge touch sensing and interactive technologies that can inspire marketers, brand managers, and SME owners to implement imaginative campaigns and create engaging content.
The goal of marketing is for brands to connect with their audience. For the idea of a brand, what it stands for and the value it offers to take up residence in the minds and hearts of people who are passionate about that brand. To do so marketing must be relevant to the people, so we can’t view marketing in a vacuum.
As marketers, brand managers and SME owners we must always act with our audience in mind. Yes, we have unique customer profiles detailing the specific pain points and motivations of all different types of customers that can come into contact with our brand, but as Gen Z enter the workforce and their buying power increases we need to pay special attention to what they are passionate about as a whole.
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