Future is here

As marketers, brand managers and SME owners we must always act with our audience in mind. Yes, we have unique customer profiles detailing the specific pain points and motivations of all different types of customers that can come into contact with our brand, but as Gen Z enter the workforce and their buying power increases we need to pay special attention to what they are passionate about as a whole.

In the dynamic landscape of digital marketing, staying connected with potential customers is paramount. This is where remarketing steps in, a strategic approach that has evolved over time to reconnect brands with their audience, and enhance brand visibility.

Everyday people around the world have been empowered to create and distribute their own content, bypassing traditional gatekeepers such as media organisations or publishing companies. This shift has been facilitated by the rise of social media platforms and digital technologies, which give everyone the tools do what they love and share it with the world.

Last year the Nucleus team shared some insights on the Metaverse, Deepfakes, 3D printing, Image Generation Software, and Digital Presenters. All fascinating tools with so much potential that really signify a leap into the future and our understanding of technology. But only since ChatGPT burst onto the scene have our conversations begun to centre around AI – why is that?