Case Studies

In March 2023, Heinz and Absolut Vodka unveiled a collaborative campaign in the UK for a limited-edition product: Heinz x Absolut Tomato Vodka Pasta Sauce. This unexpected partnership was inspired by viral trends on social media, particularly the resurgence of pasta alla vodka, famously popularised by Gigi Hadid’s Instagram recipe.

The Beer Badge campaign by Corona, created in collaboration with the VML agency, is an innovative example of how brands use gamification and experiential marketing to engage their audience. In the competitive beer market, brands like Corona are blending creativity, cultural relevance, and interactive technology to connect with their consumers on a deeper level.

The Deepfaked Dolph Lundgren campaign by Old Spice set a new standard for creative use of technology in advertising. By combining deepfake AI with their signature humor, Old Spice managed to create a campaign that not only entertained but also engaged audiences on a deeper level.

The ALS Ice Bucket Challenge took the world by storm in the summer of 2014, becoming a viral sensation that not only raised awareness for amyotrophic lateral sclerosis (ALS) but also inspired millions of people to donate to ALS research.