Case Studies

A campaign that is likely to have a lasting impact on the marketing industry by demonstrating the power of embracing a brand’s unique characteristics and using them to drive engagement is Marmite’s “Mind Control” campaign.

Advancements in augmented reality (AR), virtual reality (VR), and mixed reality have transformed the way consumers interact with content, blurring the boundaries between the physical and digital worlds. These technologies offer immersive and engaging experiences that captivate audiences and drive brand engagement.

Advancements in digital devices, particularly smartphones, have revolutionized the way people capture, share, and consume content. The ubiquity of high-quality cameras in smartphones has democratized photography, empowering individuals to become creators and storytellers in their own right. Apple’s “Shot On iPhone” challenge exemplifies the cultural impact of digital devices, showcasing the creative potential of smartphone photography and its ability to inspire and connect people around the world.

Augmented Reality (AR) technology has revolutionised the way brands engage with consumers, blurring the lines between physical and digital experiences. AR advancements have not only transformed advertising but have also had a profound impact on culture, shaping how people interact with brands and consume content.