YOU HAVE HEARD THE TERM METAVERSE, BUT WHAT DOES IT MEAN AND HOW CAN YOU PARTICIPATE?

Let’s try to understand what the big picture is in simple terms.

Metaverses are virtual worlds designed to connect people socially. Think about it this way. If the internet is two-dimensional, then the metaverse is three-dimensional. Today, each one of us have our real-life persona that we use with friends, family and colleagues in the real world, and then a digital persona that we present on social media sites like Facebook, LinkedIn and TikTok. The Metaverse is the fusion of the two. It’s the next generation of computing and the internet, and it’s already here. It encompasses a shared virtual space that is hyper realistic, immersive, and interactive – thanks to the use of augmented reality (AR) and virtual reality (VR) technology.

With games like Fortnite and Roblox, players can hang out with friends, attend concerts, and spend money. Robux is a digital currency that children as young as 10 can ask their parents to purchase. Children use it to buy clothing (called skins) in games. How we look in these virtual environments could become as influential as how we look in life. It’s almost like the digital and real personas merge together.

Why is it called metaverse?

The term metaverse (a combination of the Greek word “meta” (meaning after or beyond) and the word universe) can be traced back to Neal Stephenson and his dystopian cyberpunk novel Snow Crash.  The novel was released in 1992, and is considered a canon of the genre, along with William Gibson’s Neuromancer, which describes a virtual reality dataspace called The Matrix. 

What is metaverse advertising?

Think real-world advertising such as billboards, signage, and posters on buses, but, it’s in the metaverse. Marketers will use the same traditional methods but in the digital world.

How can I use it?

A full-fledged metaverse is years, if not a decade away. Despite its promise, there are still many technical hurdles to overcome, starting with the fact that there is no online infrastructure capable of supporting millions (or even billions) of users at a time.

5 WAYS MARKETERS CAN USE THE METAVERSE:

Create marketing experiences that tie in with real-world experiences or parallel what your brand already does in real life.

1. Gamify your brand

Games will be a major part of the metaverse. Take a look at how brands are using gamification as inspiration. Nike released a shoe called React in conjunction with its own virtual world, Reactland.

2. Ad Placements

Advertising methods such as billboards, signage, and posters on buses can work just was well in the metaverse. Brands have long been promoted in games such as NBA2K and Grand Theft Auto.

3. Product Placements

In the metaverse, brands can place their product in experiences that are suited to audiences, similar to real-world product placements.

4. Event placements

Epic Games and hip-hop star Travis Scott teamed up to offer Fortnite players a concert. Over 12 million live viewers watched the concert (that’s about 600 sold-out Madison Square Gardens in one go).

5. Owned metaverse

In addition to partnering with existing metaverses which may only bring you in front of a relatively narrow audience, you could create your own metaverse to achieve your goals.

Videos

What is the metaverse? – BBC News

Metaverse Marketing: Major Brand Example

How The Metaverse Will Change The World | Brian Jung

Apps

Decentraland -> https://decentraland.org/

The SandBox -> https://www.sandbox.game/en/

Roblox -> https://www.roblox.com/

Epic games -> https://store.epicgames.com/en-US/

Follow us on TikTok and see how we play around with these apps.

Nucleus Vision Digital and Design Legends
A full-service Marketing and Design Agency
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