As technology continues to evolve at a rapid pace, it is crucial for marketers, brand managers, and SME owners to keep their ear to the ground when it comes to emerging tech. Staying informed about advancements in technology can provide a competitive edge and open up new avenues for innovation and customer engagement.
Over the past decade, the proliferation of smartphones and tablets has revolutionised the way people access information and conduct business. According to a report by Statista, mobile devices accounted for approximately 54.8% of global website traffic in 2021.
Google’s search algorithm is complex and constantly evolving, but its primary goal remains the same: to deliver the most relevant and helpful content to users. As marketers brand managers and SME owners it is essential that we understand how Google ranks content, because if we follow those rules the content that we produce will get in front of the people who need it most – our audience, loyal customers, and eager consumers.
A campaign that is likely to have a lasting impact on the marketing industry by demonstrating the power of embracing a brand’s unique characteristics and using them to drive engagement is Marmite’s “Mind Control” campaign.
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