Digital Content Trends
The broadcast model of content strategy, built on the assumption that audiences are passive recipients waiting to be informed or persuaded, is actively working against the brands that still cling to it.
The broadcast model of content strategy, built on the assumption that audiences are passive recipients waiting to be informed or persuaded, is actively working against the brands that still cling to it.
There is a striking paradox at the heart of modern marketing: most teams genuinely understand that video is strategic content, yet that understanding rarely translates into the kind of organisational commitment that would make it truly effective.
