It’s extremely helpful to have a visual representation of the journey your customers take when engaging with your brand. This journey must include obstacles and motivators that the client might encounter on the journey, pain points that will encourage the client to seek out solutions from your brand, and of course, a destination – the endpoint that you want your customer to reach.
We previously spoke about defining your purpose statement, email marketing strategies, and audience profiling. All of these are important foundational elements for your brand before you start any type of content marketing strategy.
At Nucleus Vision we use insights and data to help build your brand and your strategy for marketing that brand. The pillars of marketing will always be constant. Yes, there are new and exciting tech tools to help make marketing more creative and interactive, but we use these tools to build on the basics.
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