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Marketing Management

Understanding Account Based Marketing 

For brand managers and marketers, adopting elements of Account Based Marketing (ABM) is an invitation to craft strategies that are both bold and purposeful. The future of marketing lies in relevance and authenticity, not in volume alone.

Decoding Consumer Purchase Behaviour

By integrating strategic frameworks to decode consumer purchase behaviour, marketers create environments where their customers feel understood, motivated and aligned. Authenticity becomes not just an aspiration, but a reality embedded in every brand touchpoint.

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